You More Thoughtful (y:MT) · Write a card · About · Blog
For people who mean well
Be the one who never forgets.
Tell us one date that matters. We'll email you two weeks before, with the card already drafted in your voice.
Set up free birthday and anniversary reminders · Need inspiration for what to write in a card? Try the card writer
- Free to start. No card. No upsell.
- Private by default. Your people, your data.
- Built by one person. Not a startup. A side project that stuck.
- No email spam. We'll only ping you on the days you said to.
Which one sounds like you?
Pick one and we'll start you in the right place.
The Stuck One: Means well. Forgets anyway.
Needs a calmer system. Not a guilt trip and not a notification stack. Remind me of one date
The Hero: Already remembers everything.
Just wants the receipts - and the gift list - in one place. Set up everyone
The Intentional One: Wants the words to land.
Will edit. Will care. Just needs a start that doesn't sound like a robot. Write a card now
Four things. Done well.
Remembers the dates
Birthdays, anniversaries, the random ones that matter only to you.
Keeps a profile
What they like. What they don't. The small things you keep forgetting.
Drafts the message
In your voice. You edit a word or two and hit send.
Suggests the gift
Grounded in what they actually want — not what's trending.
A minute a person. Then it runs itself.
- Pick someone you care about. Start with one. You can add the rest later.
- Tell us a couple things about them. Birthday. One thing they love. One thing they hate. That's it.
- We watch the calendar. When something's coming up, we email you with a message already drafted.
A note from me
"A few years back, a friend in my men's group told us he'd forgotten his anniversary. He felt awful. He wasn't a bad husband — he just had eight tabs open and a world that had gone sideways. y:MT is the quiet system I wish he'd had. The one I wish I'd had."
— Erich, building this on the weekends from Montana
Two weeks early. Card already written.
This is the actual email. Not a notification that says "do something" — the something, done.
Sarah's birthday is in 14 days. A message you could send, drafted from what you've told us about Sarah:
"Sarah — I still think about that bookshop in Portland and how you wouldn't leave without that Didion. Here's to a year with more afternoons like that one. Happy birthday. I love you."
Questions people ask
Is it really free?
Yes, it's free for now. Down the road I may add some extra services that cost money, but if I do I'll be upfront about it.
What happens after I enter a date?
You get a welcome email that explains how it works. Two weeks before each date you get a reminder with the card already drafted, again a few days before, and on the day.
How is this different from a calendar reminder?
A calendar tells you it's today. y:MT tells you two weeks early, while there's still time to do something about it. And it doesn't just remind you. The email has a card message already drafted from what you've told us about them, plus four gift ideas picked for that person, based on what they love (and skipping what they don't), at a few different price points, with a click to go shop. Still stuck? The gift helper will talk it through with you, budget and all.
Which dates can it remind me about?
Birthdays, anniversaries, Valentine's Day, Christmas, Mother's Day and Father's Day, plus any other date that matters to you.
Do you sell my email or their details?
No. Nothing is shared or sold. Every email has a one-click unsubscribe, and you can delete everything from Settings.
Is there an app?
Not yet. It works in any browser, and the reminders come by email, which is where most of us actually look anyway. Once more people are using the site, I'm sure an app will follow.
Set up my reminders — free · Why I built this · Read the blog