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Privacy Policy for you:MoreThoughtful Products and Services

Last Revised:  Jan 6, 2021

You:MoreThoughtful ("y:MT" or "we") is committed to protecting your privacy.  This Privacy Policy ("Policy") describes what information we collect from you as a user of the y:MT website ( - the "Website").  Our Privacy Policy explains how and why we process your personal data when you use our products or services ("Products" or "Services"). 

What information do we collect and when do we collect it?


What Information?
Identity data is data that can directly identify you, such as you name, email address, phone number, delivery address.

Payment data is data that is used to process a payment when purchasing a subscription, service, or product - such as bank or credit card details. 

Significant Other's data is data and information that we collect from you about your significant others.  Depending on the product or services you purchase this data may include birthdate, anniversary date, other meaningful dates, and a profile that identifies the likes and dislikes of the individual to fulfil the purchased services.

Technical data is data that is collected by our website and stored in a cookie on your computer or mobile device.  You have the ability to determine the level of information that we gather by changing your cookie settings on the Website.


-When you create a y:MT account, you provide personal data.  Your account is the core component of the Products and Services and it allows you to access and control your personal data.

-When you use our products and services, your personal data is collected to help to provide quality products and services to you.  Each product requires collection and processing of specific personal data and may include personal data that you choose to share about your significant others.

-When you 

How do we use your Personal data?

The data collected through the Products and Services of y:MT is processed by y:MT for the following specific purposes. Different purposes may apply simultaneously.

  • Providing Products and Services. Personal data processed by y:MT are stored in your y:MT account and accessible on the Website.  

  • Notifications.  When you subscribe to a service that includes notifications, we will use your phone number to send text or SMS reminders to you for regular occasions and "just because" occasions.  We use a third party partner to provide this service.

  • Accounts. Use of our Products and Services requires the creation of a y:MT  account. This account also allows you to manage your content and preferences

  • Communicating with you. When you contact our customer support department to solve a problem that you have reported, our team members may be required to process your personal data to help you. 

  • Marketing, advertising and recommendations. Your personal data may be used to offer surveys, discount coupons or events in which you are free to participate. We may provide you with information on our Products, such as new features, sales offers from y:MT, or our partners, or to announce new Products. You may opt out of marketing offers by logging into your y:MT account and managing your notification preferences here. Each of these purposes has as its legal basis your consent to this Privacy Policy, collected when you created your account.

  • Improving our Products and Services. We may use your anonymous personal data to improve our Products and Services, customers support, we may need to process certain data in order to correct or modify account settings. In addition, your usage data might be anonymised, i.e not allowing to identify an individual or to be linked to an account and used by our teams at y:MT analyses for market and product development.

Do we share your personal data?

Your personal data will not be distributed, communicated, exchanged or transferred to third parties, on any medium whatsoever. Only the assumption of the purchase of y:MT and its rights would allow the transmission of your data to the potential purchaser, who would in turn be bound by the same obligation to protect your data.

In order to guarantee you high quality experience, we may disclose some data in very strictly defined cases.

Authorized third parties. We may communicate your data to y:MT's affiliates, as well as authorized third parties complying with this Privacy Policy, such as for the delivery of your purchases, the customer support, the verification of banking data and the processing of notifications.

Mandatory disclosure. We may be compelled by the law to disclose your personal data to some authorities or other third parties, such as the the law enforcement or legal authorities.

How do we protect your Personal data?

We make every effort to ensure the security of your personal data.

  • How do we ensure the respect of children's privacy? y:MT's Products and Services are made for the general public.

  • How do we ensure the quality of your data? We recommend you to regularly log on your y:MT account and confirm that your personal data are accurate and up-to-date. If you have a doubt on the accuracy of data, please inform us and we will implement means to correct or erase inaccurate data.

  • What action do we take to protect your personal data? The protection of your privacy and security is crucial in the way we create and supply our Products and Services. We take appropriate measures to remove risks of data loss and data exposure. We limit the access to our database to employees that have a justified need to access this information.

  • How do we use cookies and web beacons? y:MT uses cookies, web beacons, and other similar technologies to run and improve our website. 

  • What are your rights? You can unsubscribe from marketing and ask that we stop processing your data for marketing means. We will still be able to send you security critical alerts. You also have a right of access, rectification and erasure on each of your personal data. We can help you access or suppress your personal data via your account or email us at 

Modification of the present Policy.

y:MT may modify the present Policy with or without previous notice, block the access to the website, or change its access conditions.  We recommend you to frequently visit the present Policy in order to ensure that you are aware of any modification.

How long do we keep your personal data?

In order for you to use our Products and Services, your data is stored until you request its deletion. If you wish to delete your data and your account, please refer to our dedicated page accessible here. In the event of a deletion request, all your data will be permanently deleted within 30 days of your request.  Certain data may not be deleted if it represents transactional history that serves y:MT business purposes.  However, in the case that not all data can be deleted, your data will be de-identified to protect your privacy. 

If you have deleted your y:MT account and wish to use our Products and Services again, simply create a new account.

Updated on January 6th, 2021.

Versions:  January 6th, 2021

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